50+ Must-Attend Beauty Expos and Trade Shows in 2024

If you’ve never attended a beauty trade show or expo before, make 2024 your year…

With so many great event lined up for this year, you have a ton of chances to learn about new products, the latest trends in your industry, and, of course, connect with the beauty community to talk all things shop. 

So, if you’re looking for the right beauty show to attend this year, we got you covered.

Here’s our list of must-attend beauty events and expos in 2024 for:

• Aestheticians/estheticians
• Makeup artists
• Cosmetologists
• Dermatologists
• Tattoo artists
• Beauty school students
• Nail artists
• And more!

(Plus, they’re chronological and always updated! Check back often for new expos every month.)

50+ Best Beauty Trade Shows, Events & Expos for 2024

1. ODAC Dermatology, Aesthetic and Surgical Conference

Dates: January 11–14, 2024

Location: Orlando, FL

Why It’s Great: Focusing on dermatology and aesthetic skincare, the ODAC Conference offers four days of practical lectures, Q&A forums with industry experts, live demonstrations, and workshops.

Unique to this wellness event, attendees will learn about clinical dermatology updates, new treatments, new product lines, changes to therapeutic guidelines, and more.

2. The International Makeup Artist Trade Show

Dates:

• January 20–21, 2024 in Los Angeles, CA
• TBD in London

Why It’s Great: The International Makeup Artist Trade Show (IMATS) is the beauty industry’s celebration of FX makeup artistry. Special effects industry visionaries from fashion, theater, and film provide live demonstrations.

3. Cosmoprof North America

Dates and Location:

• January 23–25, 2024 in Miami, FL
• July 23–25, 2024 in Las Vegas, NV

Why It’s Great: The leading business-to-business trade show in the Americas, Cosmoprof North America offers the beauty industry a chance to come together and foster collaboration.

Don’t miss this show if you’re looking for the latest in brand launches or product innovations, or if you’re looking to build relationships with some of the biggest names in the beauty industry.

4. Adit Live LA

Dates: February 1, 2024

Location: Los Angeles, CA

Why It’s Great: Do you have a new beauty product? Have you ever wondered which beauty retailers you should be using?

Adit Live LA invites retail giants, including Sephora, Ulta Beauty, Neiman Marcus, and more, to meet with beauty brands just like yours. The event also invites investors and consumer media for discussions on how to expand your beauty business.

5. Atlanta Black Beauty Expo

Dates: February 4, 2024

Location: Atlanta, GA

Why It’s Great: As the premier show for creative black entrepreneurs in hair, fashion and photography, the Atlanta Black Beauty Expo is a “platform for creatives who want to sharpen and match their skills to compete in the world of real creativity.”

6. Premiere (Formerly ISSE)

Dates & Location:

• February 4-5, 2024 in Anaheim, CA
• June 1-3, 2024 in Orlando, FL
• September 15-16, 2024 in San Antonio, TX
• September 29-30, 2024 in Columbus, OH

Why It’s Great: With inspiring education from the best beauty experts, and top exhibiting companies, Premiere is a venue with multiple resources for discovering all of the latest techniques, trends, and products.

7. Health and Beauty Event of 2024

Dates: February 12, 2024

Location: St. George, UT

Why It’s Great: The name of this event really says it all. Made for consumers, Health and Beauty Event of 2024 is the place to be if you want to share new products, book new clients for treatments, or catch up on industry trends.

8. Tattoo Expos

Dates and Locations:

• February 9–11, 2024 in Pittsburgh, PA
• February 16–18, 2024 in Arlington, VA/Washington, D.C.
• February 24–25, 2024 in Fresno, CA
• March 22–24, 2024 in Chicago, IL

Why It’s Great: Tattooing isn’t conventional seen as part of the beauty industry, but these major events are here to change that. These regional Tattoo Arts Expos offer tattooing contests, artist talks, and so much more.

9. The Makeup Show

Dates and Location:

• February 14–15, 2024 in Los Angeles, CA
• February 24–25, 2024 in Atlanta, GA
• May 5–6, 2024 in New York, NY

Why It’s Great: One of the largest “pro only” beauty events in the United States, The Makeup Show looks to educate and build a community for those in the beauty industry.

Here’s how they describe their goal:

“Our focus is to create a place where artists from all areas of the industry and all levels of their career can find mentors, meet industry leaders, refill their kit, and learn about new products and programs that will bring their career to the next level.”

(Which sounds pretty cool to us!)

10. Bronner Bros. International Beauty Show

Dates: February 24–26, 2024

Location: Atlanta, GA

Why It’s Great: With a goal of inspiring, elevating, and educating cosmetology professionals and students, the Bronner Bros. Beauty Show is the world’s largest trade show dedicated to multicultural beauty!

11. International Beauty Show

Dates and Locations:

• March 3–5, 2024 in New York, NY
• June 22–24, 2024 in Las Vegas, NV

Why It’s Great: The International Beauty Show (IBS) has always been an event that empowers and builds a passion within beauty professionals. From exploring new tools and products to connecting with some of the biggest experts in the industry, you’re sure to learn how to grow your business and your craft. 

12. International Esthetics, Cosmetic & Spa Conference (IECSC)

Dates and Locations:

• March 3–5, 2024 in New York, NY
• June 22–24, 2024 in Las Vegas, NV
• October 13–14 in Palm Beach, FL

Why It’s Great: Presented by American Spa, IECSC is all about “re-accelerating” your business. With wellness education, networking, and product purchasing options, you’re sure to rejuvenate your business by taking a closer look at what’s new in the industry. 

13. International Congress of Esthetics and Spa Events

Dates and Locations:

• March 24–25, 2024 in Dallas, TX
• April 21–22, 2024 in Philadelphia, PA
• October 20–21, 2024 in Miami, FL

Why It’s Great: “Held annually, the International Congress of Esthetics and Spa attracts buyers from all facets of the skin care and spa industry.”

Basically, if you have a skincare product to sell, this is the place to be! Who will you reach? We’re talking:

• Estheticians
• Skincare specialists
• Makeup artists
• Waxing specialists
• Brow and lash professionals
• Cosmetologists
• Salon and spa owners and managers

The exhibition floor is packed with vendors and displays for spa treatments, new equipment and technologies, and so much more.

14. 2024 Black Beauty Expos

Dates and Locations:

• February 4, 2024 in Atlanta, GA
• April 7, 2024 in Richmond, VA
• May 5, 2024 in Philadelphia, PA
• TBD in Florida

Why It’s Great: This event is touted as “the only beauty trade show dedicated to aspiring professional Black creatives” in makeup, hair, photography, modeling, and fashion.

The Black Beauty Expo “features industry-related workshops/seminars, competitions, exhibitors, hair and fashion shows, musical entertainment,” and the expo’s highlight: The Black Beauty Awards.

15. America’s Beauty Show by Cosmetologists Chicago

Dates: April 20–22, 2024

Location: Rosemont, IL

Why It’s Great: America’s Beauty Show has it all and everyone in the beauty industry can attend: beauty salon owners, cosmetologists, skincare experts, estheticians, and more!

If you’re looking for a show to celebrate the reason you love your industry with other like-minded artists, this one’s for you.

16. Beauty Changes Lives Gala

Dates: April 21, 2024

Location: Rosemont, IL

Why It’s Great: If you choose to stay in Illinois this week, join the Beauty Changes Lives Organization for a special evening honoring the beauty industry’s best change makers.

Beauty Changes Live “is committed to uniting the beauty industry to support the next generation of beauty and wellness professionals. 

Since its inception, the foundation has awarded over $2.8 million and over 620 scholarships to cosmetology, nail, massage, make-up, barber, and esthetics students.”

The ISPA Conference features three days of nonstop action: speaker presentations, spa product booths, the ISPA welcome party, and even a headshot station.

17. ISPA Conference and Expo

Dates: April 23–25, 2024

Location: Phoenix, AZ

Why It’s Great: The ISPA Conference features three days of nonstop action: speaker presentations, spa product booths, the ISPA welcome party, and even a headshot station.

18. Luxe Pack New York

Dates: May 10–11, 2024

Location: New York, NY

Why It’s Great: Luxe Pack New York is one of the biggest events of the year, bringing together the largest U.S. luxury brands in cosmetics, skincare, and fragrance to explore and source new packaging suppliers, materials, and products. 

In 2024, Luxe Pack is partnering with Dieline, the leading media brand focused on consumer packaging design and branding, to host the 15th Annual Dieline Awards.

The awards recognize “impeccably-designed packaging for consumer products” and provide an industry benchmark for top notch creators.

19. Annual Women’s Health and Beauty Expo

Dates and Locations:

• May 18, 2024 in Glendale, AZ
• August 3, 2024 in Mesa, AZ
• August 17, 2024 in Tucson, AZ
• August 24, 2024 in Scottsdale, AZ
• August 31, 2024 in Las Vegas, NV
• September 7, 2024 in Honolulu, HI
• October 12, 2024 in Spokane, WA

Why It’s Great: This West Coast beauty event’s been going strong for almost 25 years. Scope out the industry competition and see what the latest beauty trends are, while you explore a wide range of products, including organic skincare and luxurious cosmetics.

20. Beauty Craft Events

Dates and Locations:

• May 19, 2024 in Portland, OR
• June 2–3, 2024 in Chicago, IL

Why It’s Great: A smaller beauty event = a more personal experience, and that’s just what Beauty Craft provides.

Nina Tulio is hosting two beauty events with Beauty Craft and Oligo Professional, tackling:

• How your relationship with money impacts your business
• Making profit with purpose
• Hands-on business tactics for independent artists

If you can’t make it to Nina’s events in person, sign up for her free “Money Grows” mini class with Schedulicity.

21. The Aesthetic Show

Dates: June 27–30, 2024

Location: Las Vegas, NV

Why it’s great: Let’s talk medical aesthetics. If you’re in dermatology or clinical beauty, this iconic event is for you.

It features an on-site treatment center (to try cutting-edge tech before booking your clients), The Aesthetic Awards, and a massive expo hall with talks by global experts in aesthetic and anti-aging medicine.

22. American Association of Cosmetology Schools (AACS) Career Educators Alliance Conference

Dates: July 20–22, 2024

Location: Houston, TX

Why it’s great: If you teach in the hair and beauty industry, this is a must-attend event. 

This conference, held by the AACS, “is the most respected education symposium for cosmetology, barber, esthetics, nail, and massage instructors from all over North America.” 

Learn from breakout sessions about using technology in the classroom, teaching personal and professional awareness, and more.

23. Face & Body Skincare Show and Nailpro Show

Dates: September 8–9, 2024

Location: Sacramento, CA

Why It’s Great: If you’re looking to get the most bang for your buck, this event offers two in one!

The Face & Body Skin Care Show in Sacramento was created to “inspire excellence in professional beauty aesthetics.”

This year’s theme is Next Gen Beauty: redefining cosmetics using “technological advancements in engineering and formulation” with a dash of artistry.

Blending education, cutting-edge products, and networking opportunities, it’s the perfect beauty show for skincare and wellness professionals. 

As for the Nailpro Show, it gives nail professionals the education and confidence they need to build their business, manage clients, and market your nail salon.

Plus, you can enter the Nailpro Master Challenge. This competition gives artists “an equal opportunity to create their best work while highlighting their unique talents and expertise.” 

“Nailpro partnered with brand sponsors to provide each competitor with a kit containing that competition’s main creative component(s) and a list of basics to bring —shifting the focus from resources to ability.”

If this sounds like the nail show for you, sign up ASAP.

24. Flavorcon 2024

Dates: October 8–9, 2024

Location: Atlantic City, NJ

Why It’s Great: Though it sounds like a conference for foodies, Flavorcon is actually presented by Perfumer & Flavorist+.

This unique beauty event dives into the how and why of perfumes in products, fragrances, and more.

Presentations from industry experts will dive into “organoleptic science and technology, FDA regulations, ingredient trends, formulating, market data and insights, and product development.”

25. AACS Annual Conference

Dates: October 25–27, 2024

Location: Houston, TX

Why it’s great: The annual American Association of Cosmetology Schools’ Conference is for educators in the skincare and beauty industry.

AACS partners with incredible companies, like Dermalogica, L’Oreal Professional, and Revlon Professional, for this annual beauty event.

26. SupplySide West 2024

Dates: October 28–November 1, 2024

Location: Las Vegas, NV

Why It’s Great: SupplySide West is all about natural ingredients for beauty and wellness products. With over 14,000 attendees and 1,000+ exhibits, the beauty community shows up and shows out for this annual event.

27. Professional Beauty Association (PBA) Executive Summit & Beauty Business Leadership

Dates: November 11–12, 2024

Location: Phoenix, AZ

Why it’s great: Join beauty product manufacturers, distributors, and like-minded salon and spa owners for a weekend of thought leadership, visionary keynote speakers, and more.