It’s simple: The beauty industry has a responsibility to promote inclusivity and create safe spaces for all clients.
As salon owners, you have the power to make a positive impact in your community by actively building a more LGBTQIA+ friendly environment.
In this blog, we’ll explore the best tips for creating a more LGBTQIA+ friendly hair or nail salon.
7 Ways to Make Your Hair or Nail Salon More LGBTQIA+ Friendly
A more LGBTQIA+ friendly hair salon is all about being aware of best practices for diversity equity, inclusion, and gender-inclusive hair services.
The following tips will set you up for success! 👇
1. Offer Gender-Free Services
First, to create an inclusive environment, consider offering gender-free services.
This means building a menu of services that do not conform to traditional gender norms.
Here’s the play: Instead of labeling haircuts or styles as men’s or women’s, create hairstyles that suit each individual’s unique preferences and express their personal identity.
2. Offer Gender-Free Pricing
Just as services should be gender-free, your pricing should also follow suit.
Instead of having your salon pricing structure based on gender, implement a gender-neutral pricing system.
This shows your commitment to equality and fairness for all customers, regardless of their gender identity.
3. Offer Gender-Affirming Haircuts
Hair is an essential part of self-expression, so it’s important to offer gender-affirming haircuts.
You and your staff should have the necessary skills to understand and create hairstyles that align with each client’s gender identity and presentation.
💡Pro Tip: Take the time to educate your team about cutting techniques that complement different hair types and textures, enabling them to cater to diverse hair needs.
4. Avoid Assumptions About Pronouns
Upon meeting a client, don’t assume their gender or pronouns.
Instead, ask for their pronouns or provide the opportunity for them to share this information.
And of course, always respect their response and ensure that all staff members are aware of each client’s pronouns.
📚Extra Credit: Don’t miss our free guide to building a more welcoming salon with hair stylist and psychologist Dr. Afiya Mbilishaka — How to Set Up Your Salon to Encourage Conversation.
5. Display Pride Stickers and Share Pride Posts
To visibly demonstrate your commitment to a more LGBTQIA+ friendly hair salon, you can display pride stickers or flags within the salon. (Think window decals!)
This simple act can make a significant impact, providing a clear message of support to members of the LGBTQIA+ community.
You can also share pride-related content on your salon’s social media pages and promote events or initiatives related to the LGBTQIA+ community.
Social Media Marketing 101
Deep-dive into trends, tools, and hashtags that will take your brand – and small business – to the next level.
Get the Guide6. Join Trans and Non-Binary Friendly Directories
Sign up for global directories dedicated to promoting trans and non-binary friendly businesses, such as Strands for Trans.
Directories like these assist individuals in finding safe and welcoming beauty spaces, so listing your salon in such directories demonstrates your commitment to inclusivity and can attract new clients from the LGBTQIA+ community.
7. Offer Inclusivity Training for Staff
Providing inclusivity training for your staff is paramount in creating a safe and welcoming environment.
Educate your team on LGBTQIA+ terminology, history, and current issues.
Teach them how to respect and validate clients’ identities and foster a culture of acceptance within your salon.
By prioritizing inclusivity and diversity in your workplace, you ensure that everyone feels comfortable and respected.
At Schedulicity, our businesses represent the best parts of who we are. Together, we work to create a safe space in order to empower and educate our small business owners and entrepreneurs.
We’re proud to celebrate Pride Month with our incredible businesses, who show up and show out, every month.
