Pro Guide to Starting Your Own Mobile Dog Grooming Business

People love their pets, and they love spoiling them (hey, doggy ice cream is a thing now, right?). And you know what else? People also love convenience.

So if you’re an animal lover with an entrepreneurial spirit, starting your own mobile dog grooming business could be an excellent resource for folks in your community — and your ticket to becoming your own boss!

But just like starting any new business, you want to make sure you have a solid game plan before you open. To help, we put together a beginner’s guide to starting your own mobile dog grooming business so that you can get on the road in no time! 

In this article:

• Build a Business Plan
• Get Licensed and Certified
• Gather Your Tools of the Trade
• Grow, Grow, Grow

Build a Business Plan

Before you start a mobile dog grooming business, you need to understand your market, costs, and how much you can expect to charge for services. While there are many resources to help you build an entire business plan, let’s talk about a few specific areas that are especially important for dog groomers or other pet-focused businesses.

Research Your Market

First, you want to measure the need for a mobile dog grooming business in your area. You can plan a much more successful business by getting a sense of client potential and any competing mobile groomers already in your area.

Start with a simple Google search for mobile dog groomers in your area, and ask yourself the following questions:

• Are you finding any mobile dog grooming businesses already in your area?
• What services are they offering, and how much are they charging?
• How can you make your business stand out from theirs? 

Dig in as deep as you can, so you have a good idea of how you can get a step ahead of your competition.

Plus, don’t forget to explore local vet clinics and pet shops to pick their brain about a mobile dog grooming business. You could even go door-to-door around your neighborhood or conduct research at the local dog parks to see how many folks would be interested!

Know Your Costs

Up-Front Costs

Once your business is up and running, the day-to-day costs are relatively minimal, but before you get on the road, you want to map out those up-front costs, such as the vehicle you’ll be using. 

Whether you’re buying a van that’s ready to go or converting a trailer yourself, you’re looking at start-up costs anywhere from $10,000 to $100,000. 

Just be sure when deciding on your setup, keep these features (and their cost) in mind:

• Power generator
• Water heater
• Water tank
• Table
• Good ventilation
• Good lighting
• Sink
• Dryer

Ongoing Costs

Since you’re not paying to rent a space, your ongoing costs aren’t too high, but there are a handful of day-to-day expenses to keep in mind.

• Vehicle maintenance (routine maintenance, like oil changes and tires, and insurance)
• Fuel costs
• Marketing costs
• Equipment maintenance (such as blades and sheers)
• Supplies (shampoos, conditioner, etc.)

Know What to Charge

Research your area to see what your competitors charge, and base your price point on that. We can tell you that, on average in the U.S., grooming appointments cost between $30–$70 (not including any additional services).

Get the Proper Licensing and Insurance

Before jumping into a new business, you need to determine what licenses, permits, and insurance you need to operate a mobile dog grooming business in your area. Different states require different permits.

If you’re unsure, the Small Business Administration can give you details on the permits and licenses you may need in your state. 

Don’t forget, on top of specific liability and other insurance for your business, you’ll want to make sure your vehicle is properly insured, too. 

Bonus: Wanting a pet groomer’s certification? The National Dog Groomers Association of America is a great place to start. 

Pick Your Tools

Having the proper dog grooming supplies is a necessity, and while things may be a little different working from the road, you still need to have all the traditional tools of a brick-and-mortar shop. 

Here’s a checklist to keep you on track:

• Bathtub/sink
• Shampoo and nail clippers
• Grooming table
• Hair clippers and sheers
• Deshedding and dematting tools
• Accessories (ribbons, bows)
• Cleaning supplies

Grow Your Brand

Now that you have a solid game plan and all the tools to get the job done, you can start thinking about how to get the word out — i.e., marketing. 

Build a Website

Your website will likely be the first place clients get to know your business, so your website has to hook them! With so many easy-to-use website builders out there — like Wix or SquareSpace — you can showcase your brand and give clients a look into your work and who you are.

Here’s a handy checklist of critical items every business website should include:

1. A Book Now button
2. A full breakdown of each service you offer
3. High-quality photos representing your work
4. Testimonials from clients
5. An “About Me” or “My Story” page

Use Social Media — the Right Way 

Social media is a powerful marketing tool, and it’s essential to get the most out of it. That means more than just posting randomly on various platforms — it takes consistency, creativity, and call-to-action buttons to encourage new clients to book with you. (Check out our guide to marketing on Instagram to help draw clients.)

Don’t Forget About Email Marketing

Email marketing allows you to build a relationship with your clients and to target content directly to their inboxes. We’re talking about promos, specials, BOGO deals, or special events you’re hosting — right to their phones! 

With some scheduling platforms, like Schedulicity, you can even set up automated emails to go out for you, such as automated birthday emails or reminders for clients that it’s time to book their favorite pooch a haircut! 

Additional Marketing Resources:

• The Schedulicity Guide to the Fundamentals of Marketing
• Step-by-Step Guide to Marketing Your Business on Instagram
• 6 Email Newsletter Tips (With Examples) to Get Yours Opened and Read