How (and When) to Raise Prices in Your Salon

Raising your salon prices can feel both rewarding and scary.

Typically, salon owners and stylists should raise their prices anywhere between 5%-10% every year or year and a half.

That sounds like a lot, and it can be.

But here’s what you have to consider:

• Your demographic
• Your expenses
• Your brand
• Your education investment
• The demand of your services,
• How far your salon is scheduled out in advance

If you’re booked out more than three weeks, it may be time for a price increase.

In your area, with your business expenses, you may only have a 3% increase. You have to do what you feel is best for your salon business.

Here are my best tips on how to raise your salon prices — the right way.

How to Raise Your Salon Prices the Right Way

1. Come up with a Plan of Action Before You Roll Out New Prices

Are you just increasing price for a few of your services?

Or all services across the board?

If you own a salon, is it for every service provider?

Or those most in demand?

I suggest you give your clients a 6-week notice, so they have a heads up.

Post it on social media, send them an email newsletter, and put a sign at the front desk and at your workstation.

The last thing you want to do is surprise your guests with sticker shock. Communication is key.

2. Add Value

Here is another important thing when increasing your prices: Value.

Add a hand massage, a scalp massage, a hot towel to their service, a makeup service, anything you can do to pamper your clients.

When you add value to your service, guests are less likely to feel uneasy about the increase in price.

3. Increase Your Prices Around the Holiday Season

It truly is the most wonderful time of the year.

People are used to spending money at this time and are less likely to question the increase.

I don’t suggest a price increase at the beginning of the year, especially coming off of the holiday season.

4. Always Thank Your Guests

The letter on your desk/waiting area or email that’s sent out should always start out with a thank you. It truly is because of them that you are in a position to increase your prices.

My advice: LOVE your guests as much as possible. Be sure to show them how much you appreciate them.

5. Increase Your Prices with Confidence

Last but not least, stand behind why you deserve to charge more.

For instance, if a guest questions you on why you’re raising prices, don’t get nervous, start making excuses, and apologize for it.

Say “YES!”

Here’s an email template to talk to your clients about raising prices:

“With the cost of inflation and education, it’s very important that I continue to invest back into myself and my business. I want to continue to provide you with the absolute best experience as possible.”

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