Ready or not, the holidays are approaching…
As a salon owner, the holidays are a great time to boost sales and end the year on a high note.
That means, on top of eggnog, presents, and parties, you also have to consider your salon holiday marketing strategies.
To help get those creative juices flowing this year, we rounded up six simple salon holiday marketing ideas that are sure to help you finish the year with a bang.
6 Salon Holiday Marketing Ideas to Try This Year
- Promotions and Packages
- Holiday Discount Wheel
- Holiday Events
- Social Media Campaigns
- Email Marketing Campaigns
- Cross-Promotions with Other Businesses
1. Holiday-Themed Promotions and Packages
First up: promotions and packages with a holiday twist.
Create gift sets with your salon products, or offer discounted services for clients who book multiple treatments around the holidays.
Consider themed promotions like “Holiday Glam Special” or “Holiday Updo Deal” to cater to clients looking to spruce up their look for holiday parties or gatherings.
2. Holiday Discount Wheel
Discount wheels are an easy way to add an element of surprise and fun to your salon holiday marketing strategy.
Here’s the play: Create your own wheel of discounts and prizes.
Then invite clients to spin the wheel when they arrive for their appointment to reveal a special discount or gift.
You can include discounts on services, retail products, or even free add-ons like a scalp massage or nail art.
3. Holiday-Themed Events
Host holiday-themed events or open houses at your salon to engage with clients and build a sense of community during the holidays.
Think of it as a holiday-themed open house with refreshments, mini makeovers, and special discounts for attendees.
You could also collaborate with local businesses to host a holiday pop-up shop or charity event, further connecting with your community and spreading joy during the holiday season.
4. Holiday-Themed Social Media Campaigns
Social media is always a powerful tool for spreading the word about special deals or events your salon has going on.
Why not leverage that power to engage with your audience and attract new clients during the holidays?
We’re talking holiday-themed posts, stories, and reels — all showcasing your salon’s festive atmosphere, special promotions, or client transformations.
Pro Tip: Encourage clients to share their holiday looks after visiting your salon and use branded hashtags to unite your community.
You can also consider running a holiday contest or giveaway where clients can participate by sharing their favorite holiday beauty tips or posting photos of their salon experience.
This will not only generate excitement and interaction but also increase brand visibility and attract potential clients.
5. Festive Email Marketing Campaigns
Stay top-of-mind with your clients around the holidays by sending out festive email marketing campaigns.
Showcase your holiday promotions, special events, and themed packages to entice clients to book appointments or products.
Send out personalized holiday greetings and exclusive offers to your loyal clients as a token of appreciation for their continued support.
Don’t forget to incorporate engaging visuals, catchy subject lines, and a clear call-to-action to drive engagement and conversions.
With a well-executed email marketing strategy, your salon will stay at the forefront of your clients’ minds, driving traffic and sales during the holiday season.
6. Cross-Promotions with Other Local Businesses
Lastly, you can always partner with other local businesses to create collaborative holiday marketing initiatives that benefit all parties involved.
Work together to create joint promotions or events, such as a holiday beauty and fashion showcase or a “shop local” holiday campaign.
Cross-promoting with other businesses not only expands your reach to a wider audience but also fosters a sense of community and support for local enterprises, making your salon the local go-to spot hub for holiday beauty and shopping experiences.
